My last post of January was going to focus on the positives of 2020 and lockdown, but the grim milestone UK has surpassed and the daily stomach punching figures of deaths caused by covid floored me. I can’t do it. Not yet. The grief for a friend lost hurts too much to celebrate the good of the last year, so I’m introducing you to the place I escape to when things get rough, and a glimpse into my world of magic — The Enchanted Emporium.
The Enchanted Emporium

Away from the hustling streets in Whitby’s Old town and under the watchful eye of the Abbey lies a small, bulging old Apothecary. Finding it isn’t easy. You won’t find it on a map but if you need it your instinct and the occasional black cat will lead you to a hidden snicket where an old gas lamp illuminates a courtyard and beckons you forward.
Place: The Enchanted Emporium
Address:
Black Cat Alley
Fenwick’s Yard or Witch’s Yard to the locals
Whitby
North Yorkshire
Proprietor: Willow Anderson
Staff:
Rosa Jones
Amber Michaels
Ghosts:
Black Cat or BC Owned by the original witch of Whitby, territorial and reluctant to leave his home. Reported sightings were recorded before the18th century.
Old Percy the old hunched over apothecary resides in the store with his endless tasks and wealth of knowledge Willow would love to hear if only he would speak.
The Marleys death could not break the depth of the love of this married couple. Mrs Marley is an opinionated, gossip and meddles in death as she did in life. Protective of those she loves and has a soft spot for RomComs on the telly.
Mr Marley is elusive and rarely seen except to grab his wife away from overstepping the line in her meddlings.
The unknown on the stairs – a cold patch and feeling of unease whose story is yet to be revealed.
The powerful presence in The Cobble. Believed to be the original witch of Whitby, her story is as older than the shop and has been lost over time, but her magic is the pulse of the store and land.
The Cobble
A witch’s workroom full of ancient books and tools and was uncovered during the emporium’s renovation and kept locked. The power and the history it holds radiates through the cracks of the door. It gives Willow the collywobbles just walking by. Amber drawn to its mystery and longs to be allowed inside.

The Enchanted Emporium specialises in lotions, potions, witchcraft supplies and blends of tea. Famed for The Wishing Spell range, which are everyday lotions and candles with a magical twist, and social media sensation, a ginger Maine Coon named Vincent.
With every purchase, by one of the witches chooses a complimentary tea blend. Are you prepared to drink it and be guided in ways you least expect?

I hope you enjoyed discovering more about The Enchanted Emporium. I will share more insights into the world in the future but for now take care and stay safe.
Jess’ Etsy shop is here and her website is here for more of her artwork and commissions.
Love
